{"id":78667,"date":"2026-01-28T23:36:31","date_gmt":"2026-01-28T14:36:31","guid":{"rendered":"https:\/\/www.extage-marketing.co.jp\/web-school\/?p=78667"},"modified":"2026-04-02T11:45:38","modified_gmt":"2026-04-02T02:45:38","slug":"ga4-utm-parameters","status":"publish","type":"post","link":"https:\/\/www.extage-marketing.co.jp\/web-school\/ga4-utm-parameters\/","title":{"rendered":"GA4\u306eUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\u65b9\u6cd5\uff5c\u30b3\u30d4\u30da\u3067\u4f7f\u3048\u308bURL\u751f\u6210\u30c4\u30fc\u30eb\u4ed8\u304d"},"content":{"rendered":"\n<p><span class=\"fw-bold\">\u300c\u3069\u306e\u65bd\u7b56\u304c\u58f2\u4e0a\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u306e\u304b\u5206\u304b\u3089\u306a\u3044\u2026\u300d<br>\u300c\u8a08\u6e2c\u306bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u91cd\u8981\u3068\u306f\u805e\u304f\u3051\u3069\u8a2d\u5b9a\u304c\u8907\u96d1\u305d\u3046\u2026\u300d<\/span><\/p>\n\n\n\n<p>Web\u62c5\u5f53\u8005\u3067\u3042\u308c\u3070\u3001\u4e00\u5ea6\u306f\u3053\u306e\u3088\u3046\u306a\u60a9\u307f\u306b\u3076\u3064\u304b\u3063\u305f\u3053\u3068\u304c\u3042\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<p>GA4\u3067\u306eUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\u306b\u3088\u308a\u3001\u8a08\u6e2c\u7cbe\u5ea6\u3092\u5927\u5e45\u306b\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002\u3069\u306e\u96c6\u5ba2\u30c1\u30e3\u30cd\u30eb\u304c\u58f2\u4e0a\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u306e\u304b\u308f\u304b\u308a\u3001\u7684\u78ba\u306a\u610f\u601d\u6c7a\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><span class=\"swl-marker mark_yellow\">\u3055\u3089\u306b\u3001\u5b9f\u306f<span class=\"fw-bold\">GA4\u306eUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a2d\u5b9a\u306f\u898b\u305f\u76ee\u307b\u3069\u96e3\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/span><\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u57fa\u672c\u304b\u3089\u3001GA4\u3067\u306e\u5177\u4f53\u7684\u306a\u6d3b\u7528\u65b9\u6cd5\u3001\u3088\u304f\u3042\u308b\u5931\u6557\u3092\u9632\u3050\u305f\u3081\u306e\u6ce8\u610f\u70b9\u307e\u3067\u3001\u521d\u5fc3\u8005\u306e\u65b9\u306b\u3082\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-group is-style-bg_stripe has-swl-pale-02-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li><span class=\"fw-bold\">UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u57fa\u672c\u77e5\u8b58<\/span><\/li>\n\n\n\n<li><span class=\"fw-bold\">\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u66f8\u304d\u65b9\u3068\u8a18\u8ff0\u4f8b<\/span><\/li>\n\n\n\n<li><span class=\"fw-bold\">Google\u516c\u5f0f\u30c4\u30fc\u30eb\u306e\u4f7f\u3044\u65b9\u3068\u7ba1\u7406\u65b9\u6cd5<\/span><\/li>\n\n\n\n<li><span class=\"fw-bold\">\u8a2d\u5b9a\u3057\u305f\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5<\/span><\/li>\n\n\n\n<li><span class=\"fw-bold\">\u521d\u5fc3\u8005\u304c\u9665\u308a\u304c\u3061\u306a\u5931\u6557\u30d1\u30bf\u30fc\u30f3<\/span><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>\u6700\u5f8c\u307e\u3067\u8aad\u3081\u3070\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u8a08\u306b\u3088\u308a\u7684\u78ba\u306a\u8a08\u6e2c\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u306e\u3067\u3001\u6700\u5f8c\u307e\u3067\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\u4ee5\u5916\u306b\u3082\u3001Web\u96c6\u5ba2\u3067\u3084\u3063\u3066\u304a\u304f\u3079\u304d\u521d\u671f\u8a2d\u5b9a\u306f\u591a\u6570\u3042\u308a\u307e\u3059\u3002\u8a2d\u5b9a\u6f0f\u308c\u304c\u306a\u3044\u304b\u300eSEO\u6210\u679c\u309210\u500d\u306b\u3059\u308b\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8110\u300f\u3067\u78ba\u8a8d\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n<div class=\"p-blogParts post_content\" data-partsID=\"77418\"><\/div>\n\n\n<div class=\"wp-block-group has-border -border04 is-style-bg_grid has-swl-main-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"swell-block-columns is-style-clmn-shadow\" style=\"--clmn-w--pc:100%;--clmn-w--tab:100%\"><div class=\"swell-block-columns__inner\">\n<div class=\"swell-block-column swl-has-mb--s\" data-valign=\"center\">\n<div class=\"swell-block-columns\"><div class=\"swell-block-columns__inner\">\n<div class=\"swell-block-column swl-has-mb--s\" style=\"--clmn-w--pc:40%\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2023\/09\/takuma.jpg\" alt=\"\" class=\"wp-image-65089\" style=\"width:85px;height:auto\" srcset=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2023\/09\/takuma.jpg 400w, https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2023\/09\/takuma-300x300.jpg 300w, https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2023\/09\/takuma-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption class=\"wp-element-caption\"><span class=\"fw-bold\">\u76e3\u4fee\u8005<br>\u798f\u7530 \u5353\u99ac<br>EXTAGE\u682a\u5f0f\u4f1a\u793e \u4ee3\u8868\u53d6\u7de0\u5f79\u793e\u9577<\/span><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"swell-block-column swl-has-mb--s\" style=\"--clmn-w--pc:60%\">\n<pre class=\"wp-block-code\"><code><span class=\"fw-bold\">SEO\u6b7410\u5e74\u3002\u4e0a\u5834\u4f01\u696d\u3092\u542b\u3080200\u793e\u4ee5\u4e0a\u306eSEO\u30fbWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u3092\u5b9f\u65bd\u3002KADOKAWA\u793e\u3088\u308a\u300e\u6587\u7ae0\u3067\u91d1\u6301\u3061\u306b\u306a\u308b\u6559\u79d1\u66f8\u300f\u300eWeb\u30e9\u30a4\u30bf\u30fc\u304c5\u5104\u5186\u7a3c\u3050\u4ed5\u7d44\u307f\u300f\u3092\u51fa\u7248\u3002<\/span>\n<span class=\"fw-bold\"><a href=\"https:\/\/www.extage-marketing.co.jp\/author-fukuda-takuma\/\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt;\u8a73\u3057\u3044\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306f\u3053\u3061\u3089<\/a><\/span><\/code><\/pre>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">GA4\u306eUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f<\/h2>\n\n\n\n<p><span class=\"swl-marker mark_yellow\">UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\u3001<span class=\"fw-bold\">Web\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u304c\u3069\u306e\u7d4c\u8def\u304b\u3089\u6765\u305f\u306e\u304b\u3092\u8a08\u6e2c\u3059\u308b\u305f\u3081\u306bURL\u306e\u672b\u5c3e\u306b\u4ed8\u3051\u52a0\u3048\u308b\u6587\u5b57\u5217<\/span>\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08GA4\uff09\u304c\u5e83\u544a\u3084\u30e1\u30eb\u30de\u30ac\u306a\u3069\u3001\u6d41\u5165\u5143\u3054\u3068\u306e\u52b9\u679c\u3092\u6b63\u78ba\u306b\u8b58\u5225\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-group is-style-bg_stripe has-swl-pale-02-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li><span class=\"fw-bold\">\u5e83\u544a\u3084\u30e1\u30eb\u30de\u30ac\u306a\u3069\u306e\u6d41\u5165\u5143\u304c\u308f\u304b\u308b<\/span><\/li>\n\n\n\n<li><span class=\"fw-bold\">\u65bd\u7b56\u3054\u3068\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u6e2c\u5b9a\u3067\u304d\u308b<\/span><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>\u307e\u305a\u306f\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u57fa\u672c\u7684\u306a\u4ed5\u7d44\u307f\u304b\u3089\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">URL\u306e\u672b\u5c3e\u306b\u3064\u3051\u308b\u300c\u76ee\u5370\u300d\u3067\u6d41\u5165\u7d4c\u8def\u304c\u308f\u304b\u308b<\/h3>\n\n\n\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u3001URL\u306e\u672b\u5c3e\u306b\u3064\u3051\u308b\u300c\u76ee\u5370\u300d\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p><span class=\"swl-marker mark_yellow\">\u76ee\u5370\u304c\u3042\u308b\u3053\u3068\u3067\u3001<span class=\"fw-bold\">\u8ab0\u304c\u3069\u306e\u3088\u3046\u306a\u7d4c\u8def\u3067Web\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u305f\u306e\u304b<\/span>\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-small_ttl\"><div class=\"cap_box_ttl\"><span>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u4ed5\u7d44\u307f<\/span><\/div><div class=\"cap_box_content\">\n<p>\u7279\u5b9a\u306e?utm_source=twitter&amp;utm_medium=social\u306e\u3088\u3046\u306a\u6587\u5b57\u5217\u3092\u8ffd\u52a0\u3059\u308b\u3060\u3051\u3067\u3001GA4\u304c\u6d41\u5165\u7d4c\u8def\u3092\u6b63\u3057\u304f\u8a08\u6e2c\u3057\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n<\/div><\/div>\n\n\n\n<p>\u7c21\u5358\u306a\u8a2d\u5b9a\u3060\u3051\u3067\u3001\u30b5\u30a4\u30c8\u5206\u6790\u306e\u7cbe\u5ea6\u304c\u5927\u304d\u304f\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u306a\u3044\u3068\u300cDirect\u300d\u306b\u5206\u985e\u3055\u308c\u3066\u3057\u307e\u3046<\/h3>\n\n\n\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3057\u306a\u3044\u5834\u5408\u3001\u6b63\u78ba\u306a\u6d41\u5165\u7d4c\u8def\u306e\u5206\u6790\u304c\u56f0\u96e3\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><span class=\"swl-marker mark_yellow\">GA4\u306f\u3001<span class=\"fw-bold\">\u6d41\u5165\u5143\u304c\u7279\u5b9a\u3067\u304d\u306a\u3044\u30a2\u30af\u30bb\u30b9\u3092\u3059\u3079\u3066\u300cDirect\u300d\u3084\u300cReferral\u300d\u3068\u3057\u3066\u5206\u985e\u3057\u3066\u3057\u307e\u3046<\/span>\u305f\u3081\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u30e1\u30eb\u30de\u30ac\u3084SNS\u30a2\u30d7\u30ea\u5185\u306e\u30ea\u30f3\u30af\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u306f\u3001\u591a\u304f\u306e\u5834\u5408\u300cDirect\u300d\u306b\u542b\u307e\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u3053\u308c\u3067\u306f\u3001\u3069\u306e\u65bd\u7b56\u304c\u52b9\u679c\u7684\u3060\u3063\u305f\u306e\u304b\u3092\u6b63\u3057\u304f\u8a55\u4fa1\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-small_ttl\"><div class=\"cap_box_ttl\"><span>Direct\uff08\u30ce\u30fc\u30ea\u30d5\u30a1\u30e9\u30fc\uff09\u306b\u542b\u307e\u308c\u308b\u6d41\u5165\u306e\u4f8b<\/span><\/div><div class=\"cap_box_content\">\n<ul class=\"wp-block-list\">\n<li>\u30d6\u30e9\u30a6\u30b6\u306e\u304a\u6c17\u306b\u5165\u308a\uff08\u30d6\u30c3\u30af\u30de\u30fc\u30af\uff09\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9<\/li>\n\n\n\n<li>\u30e1\u30fc\u30e9\u30fc\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9<\/li>\n\n\n\n<li>QR\u30b3\u30fc\u30c9\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9<\/li>\n\n\n\n<li>SNS\u30a2\u30d7\u30ea\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u3053\u308c\u3089\u306e\u6d41\u5165\u3092\u4e00\u3064\u3072\u3068\u3064\u533a\u5225\u3057\u3001\u6b63\u78ba\u306a\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u65bd\u7b56\u3054\u3068\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u6e2c\u5b9a\u3067\u304d\u308b<\/h3>\n\n\n\n<p><span class=\"swl-marker mark_yellow\">UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u5e83\u544a\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u3069\u3001<span class=\"fw-bold\">\u65bd\u7b56\u3054\u3068\u306e\u6210\u679c\u3092\u660e\u78ba\u306b\u53ef\u8996\u5316\u3067\u304d\u308b<\/span>\u70b9\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p>\u5404\u6d41\u5165\u7d4c\u8def\u306b\u5bfe\u3057\u3066\u56fa\u6709\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001GA4\u4e0a\u3067\u305d\u308c\u305e\u308c\u306e\u30a2\u30af\u30bb\u30b9\u6570\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3092\u500b\u5225\u306b\u8a08\u6e2c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u300cLINE\u5e83\u544a\u7d4c\u7531\u306e\u30a2\u30af\u30bb\u30b9\u300d\u3068\u300c\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u7d4c\u7531\u306e\u30a2\u30af\u30bb\u30b9\u300d\u306e\u3069\u3061\u3089\u304c\u3001\u3088\u308a\u591a\u304f\u306e\u304a\u554f\u3044\u5408\u308f\u305b\u3084\u5546\u54c1\u8cfc\u5165\u306b\u3064\u306a\u304c\u3063\u305f\u304b\u3092\u3001\u5177\u4f53\u7684\u306a\u6570\u5024\u3067\u6bd4\u8f03\u691c\u8a0e\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2023\/09\/takuma-150x150.jpg\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><span class=\"c-balloon__iconName\">\u798f\u7530\u5353\u99ac<\/span><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>\u611f\u899a\u7684\u306a\u5224\u65ad\u3067\u306f\u306a\u304f\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u5ba2\u89b3\u7684\u306a\u8a55\u4fa1\u304c\u53ef\u80fd\u306b\u306a\u308b\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u57fa\u672c\u7684\u306a\u66f8\u304d\u65b9\u30fb\u30eb\u30fc\u30eb<\/h2>\n\n\n\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u6b63\u3057\u304f\u6a5f\u80fd\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u57fa\u672c\u7684\u306a\u30eb\u30fc\u30eb\u306b\u5f93\u3063\u3066\u8a18\u8ff0\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-group is-style-bg_stripe has-swl-pale-02-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li><span class=\"fw-bold\">URL\u306e\u672b\u5c3e\u306b\u300c?\u300d\u3092\u3064\u3051\u300c&amp;\u300d\u3067\u3064\u306a\u3050<\/span><\/li>\n\n\n\n<li><span class=\"fw-bold\">3\u3064\u306e\u5fc5\u9808\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b<\/span><\/li>\n\n\n\n<li><span class=\"fw-bold\">\u5a92\u4f53\u306b\u3088\u3063\u3066\u8a18\u8ff0\u3092\u4f7f\u3044\u5206\u3051\u308b<\/span><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u57fa\u672c\u7684\u306a\u66f8\u304d\u65b9\u3068\u3001\u5a92\u4f53\u3054\u3068\u306e\u8a18\u8ff0\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">URL\u306e\u672b\u5c3e\u306b\u300c?\u300d\u3092\u3064\u3051\u300c&amp;\u300d\u3067\u3064\u306a\u3050<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"995\" height=\"550\" src=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/68.jpg\" alt=\"\" class=\"wp-image-78966\" srcset=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/68.jpg 995w, https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/68-300x166.jpg 300w, https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/68-768x425.jpg 768w\" sizes=\"(max-width: 995px) 100vw, 995px\" \/><\/figure>\n\n\n\n<p><span class=\"swl-marker mark_yellow\">UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092URL\u306b\u8a18\u8ff0\u3059\u308b\u969b\u306f\u3001<span class=\"fw-bold\">\u6c7a\u307e\u3063\u305f\u30eb\u30fc\u30eb\u306b\u5f93\u3063\u3066\u9023\u7d50\u3059\u308b<\/span>\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-small_ttl\"><div class=\"cap_box_ttl\"><span>\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u9023\u7d50\u30eb\u30fc\u30eb<\/span><\/div><div class=\"cap_box_content\">\n<p>\u6700\u521d\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u306fURL\u306e\u672b\u5c3e\u300c?\u300d\u3092\u4ed8\u3051\u3066\u59cb\u3081\u30012\u3064\u76ee\u4ee5\u964d\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u300c&amp;\u300d\u3067\u3064\u306a\u304e\u307e\u3059\u3002<\/p>\n<\/div><\/div>\n\n\n\n<p>\u4e0a\u8a18\u306e\u30eb\u30fc\u30eb\u3092\u5b88\u308b\u3060\u3051\u3067\u3001\u6b63\u3057\u304f\u8a08\u6e2c\u3055\u308c\u308bURL\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3\u3064\u306e\u5fc5\u9808\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"532\" src=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/66-1.jpg\" alt=\"\" class=\"wp-image-78968\" srcset=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/66-1.jpg 992w, https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/66-1-300x161.jpg 300w, https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/66-1-768x412.jpg 768w\" sizes=\"(max-width: 992px) 100vw, 992px\" \/><\/figure>\n\n\n\n<p><span class=\"swl-marker mark_yellow\">5\u7a2e\u985e\u306eUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u3046\u3061\u3001<span class=\"fw-bold\">\u5206\u6790\u306e\u57fa\u672c\u3068\u306a\u308b\u306e\u306f3\u3064<\/span>\u3067\u3059\u3002<\/span>\u3053\u308c\u3089\u306f\u5fc5\u305a\u8a2d\u5b9a\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc<\/th><th>\u610f\u5473<\/th><\/tr><\/thead><tbody><tr><td>utm_source<\/td><td>\u6d41\u5165\u5143\uff08\u4f8b\uff1agoogle, twitter\uff09<\/td><\/tr><tr><td>utm_medium<\/td><td>\u5a92\u4f53\uff08\u4f8b\uff1acpc, social\uff09<\/td><\/tr><tr><td>utm_campaign<\/td><td>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u3053\u306e\u4ed6\u306b\u3001\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6307\u5b9a\u3059\u308butm_term\u3084\u3001\u5e83\u544a\u306e\u7a2e\u985e\u3092\u533a\u5225\u3059\u308butm_content\u3068\u3044\u3063\u305f\u4efb\u610f\u9805\u76ee\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u307e\u305a\u306f\u5fc5\u9808\u306e3\u9805\u76ee\u3092\u6b63\u3057\u304f\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2023\/09\/takuma-150x150.jpg\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><span class=\"c-balloon__iconName\">\u798f\u7530\u5353\u99ac<\/span><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>\u57fa\u672c\u306e3\u3064\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3060\u3051\u3067\u3082\u5341\u5206\u8a73\u7d30\u306a\u52b9\u679c\u6e2c\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">\u5a92\u4f53\u306b\u3088\u3063\u3066\u8a18\u8ff0\u3092\u4f7f\u3044\u5206\u3051\u308b<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"995\" height=\"546\" src=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/67-1.jpg\" alt=\"\" class=\"wp-image-78967\" srcset=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/67-1.jpg 995w, https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/67-1-300x165.jpg 300w, https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/67-1-768x421.jpg 768w\" sizes=\"(max-width: 995px) 100vw, 995px\" \/><\/figure>\n\n\n\n<p><span class=\"swl-marker mark_yellow\"><span class=\"fw-bold\">\u6d41\u5165\u5143\u3068\u306a\u308b\u5a92\u4f53\u306b\u5408\u308f\u305b\u3066\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u5024\u3092\u9069\u5207\u306b\u4f7f\u3044\u5206\u3051\u308b<\/span>\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3068X\uff08\u65e7Twitter\uff09\u304b\u3089\u306e\u6d41\u5165\u3092\u533a\u5225\u3057\u305f\u3044\u5834\u5408\u3001\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u300cutm_source\u300d\u3068\u300cutm_medium\u300d\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u5a92\u4f53<\/th><th>utm_source<\/th><th>utm_medium<\/th><\/tr><\/thead><tbody><tr><td>\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3<\/td><td>newsletter<\/td><td>email<\/td><\/tr><tr><td>X (\u65e7Twitter)<\/td><td>twitter<\/td><td>social<\/td><\/tr><tr><td>QR\u30b3\u30fc\u30c9<\/td><td>flyer<\/td><td>qr<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u5a92\u4f53\u3054\u3068\u306b\u30eb\u30fc\u30eb\u3092\u7d71\u4e00\u3057\u3066\u8a18\u8ff0\u3059\u308b\u3053\u3068\u3067\u3001\u5f8c\u304b\u3089\u30c7\u30fc\u30bf\u3092\u898b\u8fd4\u3059\u969b\u306b\u5206\u6790\u304c\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\u4ee5\u5916\u306b\u3082\u3001Web\u96c6\u5ba2\u3067\u3084\u3063\u3066\u304a\u304f\u3079\u304d\u521d\u671f\u8a2d\u5b9a\u306f\u591a\u6570\u3042\u308a\u307e\u3059\u3002\u8a2d\u5b9a\u6f0f\u308c\u304c\u306a\u3044\u304b\u3001\u5168100\u9805\u76ee\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3067\u78ba\u8a8d\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n<div class=\"p-blogParts post_content\" data-partsID=\"77418\"><\/div>\n\n\n<h2 class=\"wp-block-heading\">\u624b\u5165\u529b\u306fNG\uff01\u30df\u30b9\u3092\u9632\u3050UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u751f\u6210\u30c4\u30fc\u30eb\u3068\u7ba1\u7406\u65b9\u6cd5<\/h2>\n\n\n\n<p><span class=\"swl-marker mark_yellow\">UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u30eb\u30fc\u30eb\u304c\u5358\u7d14\u306a\u305f\u3081\u624b\u5165\u529b\u3082\u53ef\u80fd\u3067\u3059\u304c\u3001<span class=\"fw-bold\">\u30b9\u30da\u30eb\u30df\u30b9\u3084\u8a18\u53f7\u306e\u5165\u529b\u6f0f\u308c\u3068\u3044\u3063\u305f\u30d2\u30e5\u30fc\u30de\u30f3\u30a8\u30e9\u30fc\u304c\u8d77\u3053\u308a\u304c\u3061<\/span>\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p>\u4e00\u3064\u306e\u30df\u30b9\u304c\u8a08\u6e2c\u6f0f\u308c\u306b\u76f4\u7d50\u3059\u308b\u305f\u3081\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u751f\u6210\u306f\u30c4\u30fc\u30eb\u306b\u4efb\u305b\u308b\u306e\u304c\u5b89\u5168\u304b\u3064\u52b9\u7387\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-group is-style-bg_stripe has-swl-pale-02-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li><span class=\"fw-bold\">Google\u516c\u5f0f\u306e\u300cCampaign URL Builder\u300d\u3092\u5229\u7528\u3059\u308b<\/span><\/li>\n\n\n\n<li><span class=\"fw-bold\">\u547d\u540d\u30eb\u30fc\u30eb\u3092\u7d71\u4e00\u3059\u308b<\/span><\/li>\n\n\n\n<li><span class=\"fw-bold\">\u7ba1\u7406\u8868\u3067\u5171\u6709\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u3059\u308b<\/span><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u30df\u30b9\u306a\u304f\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u767a\u884c\u3057\u3001\u30c1\u30fc\u30e0\u3067\u5171\u6709\u3059\u308b\u305f\u3081\u306e\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google\u516c\u5f0f\u306e\u300cCampaign URL Builder\u300d\u3092\u5229\u7528\u3059\u308b<\/h3>\n\n\n\n<p><span class=\"swl-marker mark_yellow\">UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304d\u306eURL\u3092\u6700\u3082\u7c21\u5358\u304b\u3064\u78ba\u5b9f\u306b\u4f5c\u6210\u3059\u308b\u65b9\u6cd5\u306f\u3001<span class=\"fw-bold\">\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u5229\u7528\u3059\u308b<\/span>\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p>\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u306a\u3069\u306b\u5165\u529b\u30eb\u30fc\u30eb\u3092\u8a2d\u5b9a\u3057\u3066\u304a\u3051\u3070\u3001\u5fc5\u9808\u9805\u76ee\u3092\u30d5\u30a9\u30fc\u30e0\u306b\u57cb\u3081\u308b\u3060\u3051\u3067\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304d\u306eURL\u3092\u81ea\u52d5\u3067\u751f\u6210\u3057\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001Web\u30b5\u30a4\u30c8\u306eURL\u3084\u3001utm_source\u3001utm_medium\u306a\u3069\u306e\u5404\u9805\u76ee\u3092\u30d5\u30a9\u30fc\u30e0\u306b\u6cbf\u3063\u3066\u5165\u529b\u3057\u3066\u3044\u304f\u3060\u3051\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"655\" height=\"712\" src=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/f23d503ccf331fe6b793002e31bc9f3d.jpg\" alt=\"\" class=\"wp-image-78969\" srcset=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/f23d503ccf331fe6b793002e31bc9f3d.jpg 655w, https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/f23d503ccf331fe6b793002e31bc9f3d-276x300.jpg 276w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/figure>\n\n\n\n<p>\u53c2\u8003\u307e\u3067\u306b\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u3067\u5546\u54c1\u3054\u3068\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3092\u4ed8\u4e0e\u3059\u308b\u5834\u5408\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u7528\u610f\u3057\u307e\u3057\u305f\u3002\u5546\u54c1\u540d\u3068\u5546\u54c1\u30da\u30fc\u30b8\u3078\u306eURL\u3092\u5165\u529b\u3059\u308b\u3060\u3051\u3067UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u4ed8URL\u3092\u5927\u91cf\u751f\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><span class=\"fw-bold\"><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1SZyyuEGx3A5Qf2IQbVBOgsb61WjuyCvcZEWIROuEzTc\/edit?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt;\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u3053\u3061\u3089<\/a><\/span><\/p>\n\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2023\/09\/takuma-150x150.jpg\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><span class=\"c-balloon__iconName\">\u798f\u7530\u5353\u99ac<\/span><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>\u751f\u6210\u3055\u308c\u305fURL\u3092\u30b3\u30d4\u30fc\u3057\u3066\u4f7f\u3046\u3060\u3051\u3067\u3001\u8ab0\u3067\u3082\u7c21\u5358\u306b\u6b63\u3057\u3044\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">\u547d\u540d\u30eb\u30fc\u30eb\u3092\u7d71\u4e00\u3059\u308b<\/h3>\n\n\n\n<p><span class=\"swl-marker mark_yellow\">\u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u5206\u6790\u306e\u305f\u3081\u306b\u306f\u3001\u30d1<span class=\"fw-bold\">\u30e9\u30e1\u30fc\u30bf\u306e\u547d\u540d\u30eb\u30fc\u30eb\u3092\u4e8b\u524d\u306b\u7d71\u4e00\u3057\u3066\u304a\u304f<\/span>\u306e\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070X\u304b\u3089\u306e\u6d41\u5165\u3092\u793a\u3059utm_source\u3068\u3057\u3066\u3001twitter\u30fbTwitter\u30fbx\u306a\u3069\u8907\u6570\u306e\u8868\u8a18\u304c\u6df7\u5728\u3057\u3066\u3044\u308b\u3068\u3001GA4\u306f\u3053\u308c\u3089\u3092\u3059\u3079\u3066\u5225\u306e\u6d41\u5165\u5143\u3068\u3057\u3066\u8a8d\u8b58\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7d50\u679c\u3001\u30c7\u30fc\u30bf\u304c\u5206\u6563\u3057\u3066\u6b63\u78ba\u306a\u52b9\u679c\u6e2c\u5b9a\u306e\u59a8\u3052\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u3059\u3079\u3066\u5c0f\u6587\u5b57\u3067\u7d71\u4e00\u3059\u308b\u300d\u306a\u3069\u306e\u30eb\u30fc\u30eb\u3092\u30c1\u30fc\u30e0\u5185\u3067\u660e\u78ba\u306b\u5b9a\u3081\u3001\u4e00\u8cab\u3057\u305f\u904b\u7528\u3092\u5fb9\u5e95\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7ba1\u7406\u8868\u3067\u5171\u6709\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u3059\u308b<\/h3>\n\n\n\n<p><span class=\"swl-marker mark_yellow\">\u767a\u884c\u3057\u305f\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304dURL\u306f\u3001<span class=\"fw-bold\">\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u306a\u3069\u306e\u7ba1\u7406\u8868\u3067\u4e00\u5143\u7ba1\u7406\u3059\u308b<\/span>\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p>\u8907\u6570\u306e\u62c5\u5f53\u8005\u304c\u95a2\u308f\u308b\u5834\u5408\u3001\u8ab0\u304c\u3044\u3064\u3001\u3069\u306e\u3088\u3046\u306a\u76ee\u7684\u3067\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u767a\u884c\u3057\u305f\u306e\u304b\u304c\u5206\u304b\u3089\u306a\u304f\u306a\u308b\u3068\u3001\u5f8c\u304b\u3089\u30c7\u30fc\u30bf\u3092\u898b\u3066\u3082\u610f\u56f3\u304c\u63b4\u3081\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u904e\u53bb\u306b\u4f7f\u3063\u305f\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u518d\u5229\u7528\u3059\u308b\u969b\u306b\u3082\u3001\u7ba1\u7406\u8868\u304c\u3042\u308c\u3070\u3059\u3050\u306b\u63a2\u3057\u51fa\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u7ba1\u7406\u8868\u306b\u306f\u767a\u884c\u65e5\u30fb\u62c5\u5f53\u8005\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\u30fb\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304dURL\u300d\u3068\u3044\u3063\u305f\u9805\u76ee\u3092\u8a2d\u3051\u3066\u304a\u304f\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u3067UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u7ba1\u7406\u8868\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3067\u7528\u610f\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u30b3\u30d4\u30fc\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><span class=\"fw-bold\"><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/13mNVt3Ccy1veiMipTGqXgHi1Wv0Q_a68vuKMsMF4R7Q\/edit?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">>>\u30b7\u30fc\u30c8\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b<\/a><\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"207\" src=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/6fdd509830e3faeb3b31378edceed917-1024x207.jpg\" alt=\"UTM\u7ba1\u7406\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u30b7\u30fc\u30c8\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\" class=\"wp-image-78963\" srcset=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/6fdd509830e3faeb3b31378edceed917-1024x207.jpg 1024w, https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/6fdd509830e3faeb3b31378edceed917-300x61.jpg 300w, https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/6fdd509830e3faeb3b31378edceed917-768x155.jpg 768w, https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/6fdd509830e3faeb3b31378edceed917.jpg 1175w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2023\/09\/takuma-150x150.jpg\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><span class=\"c-balloon__iconName\">\u798f\u7530\u5353\u99ac<\/span><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>\u30c1\u30fc\u30e0\u5168\u4f53\u3067\u306e\u60c5\u5831\u5171\u6709\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u306a\u308a\u3001\u5c5e\u4eba\u5316\u3092\u9632\u3052\u307e\u3059\u3002<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">GA4\u30ec\u30dd\u30fc\u30c8\u3067\u306e\u30c7\u30fc\u30bf\u78ba\u8a8d\u624b\u9806<\/h2>\n\n\n\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3057\u305f\u3089\u3001\u6b21\u306f\u305d\u306e\u6210\u679c\u3092GA4\u3067\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c7\u30fc\u30bf\u304c\u3069\u3053\u306b\u53cd\u6620\u3055\u308c\u3001\u3069\u306e\u3088\u3046\u306b\u898b\u308c\u3070\u65bd\u7b56\u306e\u52b9\u679c\u3092\u5206\u6790\u3067\u304d\u308b\u306e\u304b\u3001\u5177\u4f53\u7684\u306a\u624b\u9806\u3092\u8ffd\u3044\u306a\u304c\u3089\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-group is-style-bg_stripe has-swl-pale-02-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li><span class=\"fw-bold\">\u30ec\u30dd\u30fc\u30c8\u306e\u300c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u300d\u3092\u898b\u308b<\/span><\/li>\n\n\n\n<li><span class=\"fw-bold\">\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u5207\u308a\u66ff\u3048\u3066\u300c\u53c2\u7167\u5143 \/ \u30e1\u30c7\u30a3\u30a2\u300d\u3067\u898b\u308b<\/span><\/li>\n\n\n\n<li><span class=\"fw-bold\">\u300c\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u300d\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3054\u3068\u306eCV\u3092\u5206\u6790\u3059\u308b<\/span><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>\u306f\u3058\u3081\u306b\u3001\u6700\u3082\u57fa\u672c\u7684\u306a\u30ec\u30dd\u30fc\u30c8\u3067\u3042\u308b\u300c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u300d\u30ec\u30dd\u30fc\u30c8\u306e\u78ba\u8a8d\u65b9\u6cd5\u304b\u3089\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ec\u30dd\u30fc\u30c8\u306e\u300c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u300d\u3092\u898b\u308b<\/h3>\n\n\n\n<p><span class=\"swl-marker mark_yellow\">UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u8a08\u6e2c\u3057\u305f\u30c7\u30fc\u30bf\u306f\u3001\u4e3b\u306b<span class=\"fw-bold\">GA4\u306e\u300c\u30ec\u30dd\u30fc\u30c8\uff1e\u96c6\u5ba2\uff1e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u30ec\u30dd\u30fc\u30c8\u3067\u78ba\u8a8d<\/span>\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p>GA4\u306e\u7ba1\u7406\u753b\u9762\u306b\u30ed\u30b0\u30a4\u30f3\u3057\u3001\u5de6\u5074\u306e\u30e1\u30cb\u30e5\u30fc\u304b\u3089\u300c\u30ec\u30dd\u30fc\u30c8\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"423\" src=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/ab73369145887d70d61be87f2c9d9e50.jpg\" alt=\"\" class=\"wp-image-78970\" srcset=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/ab73369145887d70d61be87f2c9d9e50.jpg 768w, https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/ab73369145887d70d61be87f2c9d9e50-300x165.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p>\u6b21\u306b\u3001\u300c\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u767a\u6398\u300d\u3068\u3044\u3046\u9805\u76ee\u306e\u4e2d\u306b\u3042\u308b\u300c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"551\" height=\"369\" src=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/d66089705092cbf17a22dc4c7bdb8d75.jpg\" alt=\"\" class=\"wp-image-78971\" srcset=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/d66089705092cbf17a22dc4c7bdb8d75.jpg 551w, https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/d66089705092cbf17a22dc4c7bdb8d75-300x201.jpg 300w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/><\/figure>\n\n\n\n<p>\u30ec\u30dd\u30fc\u30c8\u753b\u9762\u3067\u306f\u3001Web\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u3088\u3046\u306a\u7d4c\u8def\u3067\u30a2\u30af\u30bb\u30b9\u3057\u3066\u304d\u305f\u304b\u306e\u6982\u8981\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305a\u306f\u3053\u306e\u300c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u300d\u30ec\u30dd\u30fc\u30c8\u3092\u958b\u304f\u3053\u3068\u304c\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u3088\u308b\u52b9\u679c\u6e2c\u5b9a\u306e\u7b2c\u4e00\u6b69\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u5207\u308a\u66ff\u3048\u3066\u300c\u53c2\u7167\u5143 \/ \u30e1\u30c7\u30a3\u30a2\u300d\u3067\u898b\u308b<\/h3>\n\n\n\n<p><span class=\"swl-marker mark_yellow\">\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u30ec\u30dd\u30fc\u30c8\u3092\u3088\u308a\u8a73\u7d30\u306b\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u3001<span class=\"fw-bold\">\u30d7\u30e9\u30a4\u30de\u30ea\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u53c2\u7167\u5143 \/ \u30e1\u30c7\u30a3\u30a2\u300d\u306b\u5207\u308a\u66ff\u3048<\/span>\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n\n\n\n<p>\u30ec\u30dd\u30fc\u30c8\u306e\u8868\u306e\u4e0a\u90e8\u306b\u3042\u308b\u30d7\u30eb\u30c0\u30a6\u30f3\u30e1\u30cb\u30e5\u30fc\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u53c2\u7167\u5143 \/ \u30e1\u30c7\u30a3\u30a2\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"525\" src=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/020a0b400def0367415b2ad80c86aaee-1024x525.jpg\" alt=\"\" class=\"wp-image-78718\" srcset=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/020a0b400def0367415b2ad80c86aaee-1024x525.jpg 1024w, https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/020a0b400def0367415b2ad80c86aaee-300x154.jpg 300w, https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/020a0b400def0367415b2ad80c86aaee-768x394.jpg 768w, https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/020a0b400def0367415b2ad80c86aaee.jpg 1264w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u3059\u308b\u3068utm_source\u3068utm_medium\u3067\u8a2d\u5b9a\u3057\u305f\u5024\u306b\u57fa\u3065\u3044\u305f\u30c7\u30fc\u30bf\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5404\u6d41\u5165\u5143\u304b\u3089\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306a\u3069\u3092\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u5358\u4f4d\u3067\u6bd4\u8f03\u5206\u6790\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u300c\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u300d\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3054\u3068\u306eCV\u3092\u5206\u6790\u3059\u308b<\/h3>\n\n\n\n<p><span class=\"swl-marker mark_yellow\">utm_campaign\u3067\u8a2d\u5b9a\u3057\u305f<span class=\"fw-bold\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3054\u3068\u306e\u6210\u679c<\/span>\u3092\u8a73\u3057\u304f\u5206\u6790\u3059\u308b\u306b\u306f\u3001\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n\n\n\n<p>\u307e\u305a\u306fGA4\u5de6\u30e1\u30cb\u30e5\u30fc\u306e\u300c\u63a2\u7d22\u300d\u3092\u30bf\u30c3\u30d7\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"543\" height=\"379\" src=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/d442d31e9b232fc9cd30c7d2e49eaf27.jpg\" alt=\"GA4\u306e\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3092\u958b\u304f\" class=\"wp-image-78972\" srcset=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/d442d31e9b232fc9cd30c7d2e49eaf27.jpg 543w, https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/d442d31e9b232fc9cd30c7d2e49eaf27-300x209.jpg 300w\" sizes=\"(max-width: 543px) 100vw, 543px\" \/><\/figure>\n\n\n\n<p>\u6b21\u306e\u30da\u30fc\u30b8\u3067\u300c\u7a7a\u767d\u300d\u306e\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3092\u65b0\u3057\u304f\u4f5c\u6210\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"897\" height=\"447\" src=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/4b671baa4be23073de6c7a088af2d62a.jpg\" alt=\"GA4\u306e\u7a7a\u767d\u306e\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3059\u308b\" class=\"wp-image-78973\" srcset=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/4b671baa4be23073de6c7a088af2d62a.jpg 897w, https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/4b671baa4be23073de6c7a088af2d62a-300x149.jpg 300w, https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/4b671baa4be23073de6c7a088af2d62a-768x383.jpg 768w\" sizes=\"(max-width: 897px) 100vw, 897px\" \/><\/figure>\n\n\n\n<p>\u63a2\u7d22\u6a5f\u80fd\u3092\u4f7f\u3046\u3068\u3001\u6a19\u6e96\u306e\u30ec\u30dd\u30fc\u30c8\u3088\u308a\u3082\u81ea\u7531\u306b\u6307\u6a19\u3084\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u7d44\u307f\u5408\u308f\u305b\u3089\u308c\u307e\u3059\u3002\u7279\u5b9a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3068\u3044\u3063\u305f\u3001\u3088\u308a\u6df1\u3044\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306b\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\u3092\u3001\u6307\u6a19\u306b\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u300d\u3092\u8a2d\u5b9a\u3059\u308c\u3070\u3001\u3069\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u6700\u3082\u6210\u679c\u306b\u3064\u306a\u304c\u3063\u305f\u304b\u3092\u4e00\u76ee\u3067\u6bd4\u8f03\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"435\" src=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/5f462855c6371a955334c85396078913.jpg\" alt=\"GA4\u3067\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\u3059\u308b\" class=\"wp-image-78974\" srcset=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/5f462855c6371a955334c85396078913.jpg 696w, https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/5f462855c6371a955334c85396078913-300x188.jpg 300w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><figcaption class=\"wp-element-caption\">\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u6a2a\u306e+\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u30c1\u30a7\u30c3\u30af\u3092\u3044\u308c\u3001\u5de6\u4e0a\u306e\u300c\u78ba\u8a8d\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/figcaption><\/figure>\n\n\n\n<p>\u6d41\u5165\u7d4c\u8def\u304c\u308f\u304b\u3063\u305f\u3089\u3001\u6b21\u306f\u3069\u306e\u7d4c\u8def\u304b\u3089\u306e\u6d41\u5165\u3092\u5897\u3084\u305b\u3070CV\u304c\u4f38\u3073\u308b\u304b\u3092\u8003\u3048\u307e\u3057\u3087\u3046\u3002\u670830\u4ef6\u306e\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u6226\u7565\u306f\u3053\u3061\u3089\u3067\u3059\u3002<\/p>\n\n\n<div class=\"p-blogParts post_content\" data-partsID=\"77552\"><div class=\"wp-block-image is-style-shadow  cta-shine\">\n<figure class=\"aligncenter size-large\" id=\"blog_click\"><a href=\"https:\/\/www.extage-marketing.co.jp\/document\/btob_seo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2025\/12\/9-1024x576.jpg\" alt=\"\" class=\"wp-image-83693\" style=\"object-fit:cover\" srcset=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2025\/12\/9-1024x576.jpg 1024w, https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2025\/12\/9-300x169.jpg 300w, https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2025\/12\/9-768x432.jpg 768w, https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2025\/12\/9-1536x864.jpg 1536w, https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2025\/12\/9.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p>BtoB\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u306b\u7279\u5316\u3057\u305fSEO\u5bfe\u7b56\uff06Web\u30b5\u30a4\u30c8\u6539\u5584\u65bd\u7b56\u3092\u5fb9\u5e95\u7db2\u7f85\u3057\u307e\u3057\u305f\u3002\u4eca\u3060\u3051\u79d8\u5bc6\u88cf\u306b\u7121\u6599\u516c\u958b\u3057\u3061\u3083\u3044\u307e\u3059\u2026\uff01<\/p>\n\n\n\n<p class=\"has-text-align-center\"><span class=\"fw-bold\"><span class=\"fw-bold\"><span class=\"swl-fz u-fz-s\"><span class=\"fw-bold\"><span class=\"fw-bold\"><span class=\"fw-bold\"><span class=\"fw-bold\"><span class=\"fw-bold\">\uff3c\u6765\u6708\u304b\u3089\u30ea\u30fc\u30c9\u304c3\u4ef6\u5897\u52a0\u3057\u307e\u3059\uff0f<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n\n\n\n<div class=\"swell-block-button red_ -size-l is-style-btn_solid  cta-shine\" id=\"blog_click\"><a href=\"https:\/\/www.extage-marketing.co.jp\/document\/btob_seo\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"swell-block-button__link\"><span><span class=\"swl-fz u-fz-xl\">\u304a\u5f79\u7acb\u3061\u8cc7\u6599\u3092\u4eca\u30b9\u30b0\u53d7\u3051\u53d6\u308b<\/span><\/span><\/a><\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">\u3010\u521d\u5fc3\u8005\u5fc5\u898b\u3011UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\u6642\u306e\u6ce8\u610f\u70b93\u3064<\/h2>\n\n\n\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u4fbf\u5229\u3067\u3059\u304c\u3001\u3044\u304f\u3064\u304b\u6ce8\u610f\u70b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u521d\u5fc3\u8005\u304c\u9665\u308a\u304c\u3061\u306a\u30df\u30b9\u3092\u907f\u3051\u308b\u305f\u3081\u3001\u4e8b\u524d\u306b\u6ce8\u610f\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3092\u7406\u89e3\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-group is-style-bg_stripe has-swl-pale-02-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li><span class=\"fw-bold\">\u65e5\u672c\u8a9e\u306f\u6587\u5b57\u5316\u3051\u306e\u539f\u56e0\u306b\u306a\u308b\u306e\u3067\u4f7f\u308f\u306a\u3044<\/span><\/li>\n\n\n\n<li><span class=\"fw-bold\">\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3067\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u6d88\u3048\u3066\u3044\u306a\u3044\u304b\u78ba\u8a8d\u3059\u308b<\/span><\/li>\n\n\n\n<li><span class=\"fw-bold\">\u30a2\u30f3\u30ab\u30fc\u30ea\u30f3\u30af\u304c\u3042\u308b\u5834\u5408\u306e\u8a18\u8ff0\u9806\u5e8f\u306b\u6ce8\u610f\u3059\u308b<\/span><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>\u3053\u3053\u3067\u7d39\u4ecb\u3059\u308b3\u3064\u306e\u6ce8\u610f\u70b9\u3092\u62bc\u3055\u3048\u3066\u3001\u8a08\u6e2c\u6f0f\u308c\u306e\u306a\u3044\u6b63\u78ba\u306a\u8a2d\u5b9a\u3092\u5fc3\u304c\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u65e5\u672c\u8a9e\u306f\u6587\u5b57\u5316\u3051\u306e\u539f\u56e0\u306b\u306a\u308b\u306e\u3067\u4f7f\u308f\u306a\u3044<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"975\" height=\"533\" src=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/69-1.jpg\" alt=\"UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u306f\u5fc5\u305a\u82f1\u6570\u5b57\u3067\u8a18\u8ff0\u3059\u308b\" class=\"wp-image-78976\" srcset=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/69-1.jpg 975w, https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/69-1-300x164.jpg 300w, https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/69-1-768x420.jpg 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<p><span class=\"swl-marker mark_yellow\">\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u5024\u306b\u306f\u3001<span class=\"fw-bold\">\u5fc5\u305a\u534a\u89d2\u82f1\u6570\u5b57\u3068\u4e00\u90e8\u306e\u8a18\u53f7\uff08\u30cf\u30a4\u30d5\u30f3\u3001\u30a2\u30f3\u30c0\u30fc\u30b9\u30b3\u30a2\u306a\u3069\uff09\u306e\u307f\u3092\u4f7f\u7528<\/span>\u3057\u3001\u65e5\u672c\u8a9e\u3084\u5168\u89d2\u6587\u5b57\u3067\u306e\u8a18\u8ff0\u306f\u907f\u3051\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n\n\n\n<p>\u65e5\u672c\u8a9e\u3092\u542b\u3093\u3060URL\u306f\u3001\u30d6\u30e9\u30a6\u30b6\u306b\u3088\u3063\u3066\u81ea\u52d5\u7684\u306b\u7279\u5b9a\u306e\u6587\u5b57\u5217\u306b\u5909\u63db\u3055\u308c\u307e\u3059\u3002\u7d50\u679c\u3001\u9577\u3044URL\u306b\u306a\u3063\u305f\u308a\u3001\u6587\u5b57\u5316\u3051\u3092\u8d77\u3053\u3057\u3066\u6b63\u3057\u304f\u8a8d\u8b58\u3055\u308c\u306a\u304b\u3063\u305f\u308a\u3059\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\u306b\u300c\u590f\u306e\u30bb\u30fc\u30eb\u300d\u3068\u5165\u308c\u305f\u3044\u5834\u5408\u306f\u300csummer_sale\u300d\u306e\u3088\u3046\u306b\u3001\u5fc5\u305a\u534a\u89d2\u82f1\u6570\u5b57\u306b\u7f6e\u304d\u63db\u3048\u3066\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3067\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u6d88\u3048\u3066\u3044\u306a\u3044\u304b\u78ba\u8a8d\u3059\u308b<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"995\" height=\"534\" src=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/70.jpg\" alt=\"\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u306e\u969b\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u304c\u6d88\u3048\u3066\u3044\u306a\u3044\u304b\u6ce8\u610f\" class=\"wp-image-78977\" srcset=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/70.jpg 995w, https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/70-300x161.jpg 300w, https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/70-768x412.jpg 768w\" sizes=\"(max-width: 995px) 100vw, 995px\" \/><\/figure>\n\n\n\n<p><span class=\"swl-marker mark_yellow\">URL\u77ed\u7e2e\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u5834\u5408\u3084\u3001\u30b5\u30a4\u30c8\u5185\u3067\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u8a2d\u5b9a\u3092\u884c\u3063\u3066\u3044\u308b\u5834\u5408\u306f\u3001<span class=\"fw-bold\">\u6700\u7d42\u7684\u306a\u30ea\u30f3\u30af\u5148\u3067\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u6d88\u3048\u3066\u3044\u306a\u3044\u304b\u5fc5\u305a\u78ba\u8a8d<\/span>\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-small_ttl\"><div class=\"cap_box_ttl\"><span>\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3068\u306f<\/span><\/div><div class=\"cap_box_content\">\n<p>\u3042\u308bURL\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u969b\u306b\u3001\u81ea\u52d5\u7684\u306b\u5225\u306eURL\u3078\u8ee2\u9001\u3059\u308b\u4ed5\u7d44\u307f\u306e\u3053\u3068\u3002<\/p>\n<\/div><\/div>\n\n\n\n<p>\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u51e6\u7406\u306e\u904e\u7a0b\u3067\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u5f15\u304d\u7d99\u304c\u308c\u305a\u306b\u6d88\u3048\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5b9f\u969b\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304dURL\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u307f\u3066\u3001\u30d6\u30e9\u30a6\u30b6\u306e\u30a2\u30c9\u30ec\u30b9\u30d0\u30fc\u306b\u8868\u793a\u3055\u308c\u308b\u6700\u7d42\u7684\u306aURL\u304b\u3089\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u6d88\u3048\u3066\u3044\u306a\u3044\u304b\u3092\u76ee\u8996\u3067\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30a2\u30f3\u30ab\u30fc\u30ea\u30f3\u30af\u304c\u3042\u308b\u5834\u5408\u306e\u8a18\u8ff0\u9806\u5e8f\u306b\u6ce8\u610f\u3059\u308b<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"997\" height=\"541\" src=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/71.jpg\" alt=\"\u30a2\u30f3\u30ab\u30fc\u30ea\u30f3\u30af\u304c\u3042\u308b\u3068\u304d\u306eUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u306e\u8a18\u8ff0\" class=\"wp-image-78978\" srcset=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/71.jpg 997w, https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/71-300x163.jpg 300w, https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/71-768x417.jpg 768w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/><\/figure>\n\n\n\n<p><span class=\"swl-marker mark_yellow\">\u30da\u30fc\u30b8\u5185\u306e\u7279\u5b9a\u7b87\u6240\u3078\u76f4\u63a5\u30ea\u30f3\u30af\u3059\u308b\u30a2\u30f3\u30ab\u30fc\u30ea\u30f3\u30af\uff08#\u304b\u3089\u59cb\u307e\u308b\u6587\u5b57\u5217\uff09\u3092\u4f7f\u3046\u969b\u306f\u3001<span class=\"fw-bold\">\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a18\u8ff0\u3059\u308b\u9806\u756a<\/span>\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p>URL\u306e\u4ed5\u69d8\u4e0a\u3001\u30a2\u30f3\u30ab\u30fc\u30ea\u30f3\u30af\uff08#\uff09\u3088\u308a\u3082\u5f8c\u306b\u8a18\u8ff0\u3055\u308c\u305f\u6587\u5b57\u5217\u306f\u3001\u30b5\u30fc\u30d0\u30fc\u306b\u9001\u4fe1\u3055\u308c\u306a\u3044\u3068\u3044\u3046\u30eb\u30fc\u30eb\u304c\u3042\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30a2\u30f3\u30ab\u30fc\u30ea\u30f3\u30af\u306e\u5f8c\u306bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a18\u8ff0\u3057\u3066\u3057\u307e\u3046\u3068\u3001GA4\u304c\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a8d\u8b58\u3067\u304d\u305a\u3001\u8a08\u6e2c\u304c\u884c\u308f\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u6b63\u3057\u304f\u306f\u3001\u30c9\u30e1\u30a4\u30f3\/?utm_\u2026#section1\u306e\u3088\u3046\u306b\u3001\u5fc5\u305a\u30a2\u30f3\u30ab\u30fc\u30ea\u30f3\u30af\u306e\u524d\u306bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a18\u8ff0\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u8a08\u6e2c\u3067\u304d\u306a\u3044\u3068\u304d\u306e\u539f\u56e0\u3068\u5bfe\u51e6\u6cd5<\/h2>\n\n\n\n<p>\u300c\u6b63\u3057\u304f\u8a2d\u5b9a\u3057\u305f\u306f\u305a\u306a\u306e\u306b\u3001GA4\u306e\u30ec\u30dd\u30fc\u30c8\u306b\u30c7\u30fc\u30bf\u304c\u53cd\u6620\u3055\u308c\u306a\u3044\u2026\u300d\u3068\u3044\u3046\u3068\u304d\u306f\u614c\u3066\u305a\u306b\u3001\u8003\u3048\u3089\u308c\u308b\u539f\u56e0\u3092\u4e00\u3064\u305a\u3064\u78ba\u8a8d\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div class=\"wp-block-group is-style-bg_stripe has-swl-pale-02-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li><span class=\"fw-bold\">GA4\u306e\u30c7\u30fc\u30bf\u306b\u307e\u3060\u53cd\u6620\u3055\u308c\u3066\u3044\u306a\u3044<\/span><\/li>\n\n\n\n<li><span class=\"fw-bold\">\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3067\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u6d88\u3048\u3066\u3044\u308b<\/span><\/li>\n\n\n\n<li><span class=\"fw-bold\">\u30ad\u30e3\u30c3\u30b7\u30e5\u3084\u30d6\u30e9\u30a6\u30b6\u8a2d\u5b9a\u3067\u30c7\u30fc\u30bf\u304c\u53cd\u6620\u3055\u308c\u306a\u3044<\/span><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u8a08\u6e2c\u3067\u304d\u306a\u3044\u5834\u5408\u306e\u4e3b\u306a\u539f\u56e0\u3068\u3001\u305d\u306e\u5bfe\u51e6\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">GA4\u306e\u30c7\u30fc\u30bf\u306b\u307e\u3060\u53cd\u6620\u3055\u308c\u3066\u3044\u306a\u3044<\/h3>\n\n\n\n<p><span class=\"swl-marker mark_yellow\">\u8a08\u6e2c\u3067\u304d\u306a\u3044\u539f\u56e0\u3068\u3057\u3066\u6700\u3082\u591a\u3044\u306e\u304c\u3001<span class=\"fw-bold\">GA4\u306e\u30c7\u30fc\u30bf\u53cd\u6620\u306b\u6642\u9593\u304c\u304b\u304b\u3063\u3066\u3044\u308b<\/span>\u30b1\u30fc\u30b9\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p>GA4\u306f\u3001\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u51e6\u7406\u3057\u3066\u30ec\u30dd\u30fc\u30c8\u306b\u53cd\u6620\u3055\u305b\u308b\u307e\u3067\u306b\u6700\u5927\u306724\u6642\u9593\u304b\u308948\u6642\u9593\u7a0b\u5ea6\u304b\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4eca\u3059\u3050\u78ba\u8a8d\u3057\u305f\u3044\u306a\u3089\u3001GA4\u306e\u30ec\u30dd\u30fc\u30c8\u304b\u3089\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u6982\u8981\u3092\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3057\u3087\u3046\u3002\u30a4\u30d9\u30f3\u30c8\u6b04\u3067\u73fe\u5728\u8d77\u304d\u3066\u3044\u308b\u30a4\u30d9\u30f3\u30c8\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"596\" src=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/af907b2928548141a1f27ca8ff9223c0-1024x596.jpg\" alt=\"\" class=\"wp-image-78981\" srcset=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/af907b2928548141a1f27ca8ff9223c0-1024x596.jpg 1024w, https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/af907b2928548141a1f27ca8ff9223c0-300x175.jpg 300w, https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/af907b2928548141a1f27ca8ff9223c0-768x447.jpg 768w, https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2026\/01\/af907b2928548141a1f27ca8ff9223c0.jpg 1212w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u8a2d\u5b9a\u30df\u30b9\u3092\u7591\u3063\u3066\u7126\u3063\u3066\u4fee\u6b63\u3059\u308b\u524d\u306b\u3001\u307e\u305a\u306f1\u301c2\u65e5\u307b\u3069\u69d8\u5b50\u3092\u898b\u3066\u3001\u30c7\u30fc\u30bf\u304c\u53cd\u6620\u3055\u308c\u308b\u306e\u3092\u5f85\u3063\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2023\/09\/takuma-150x150.jpg\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><span class=\"c-balloon__iconName\">\u798f\u7530\u5353\u99ac<\/span><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>\u305d\u308c\u3067\u3082\u30c7\u30fc\u30bf\u304c\u8868\u793a\u3055\u308c\u306a\u3044\u5834\u5408\u306b\u3001\u4ed6\u306e\u539f\u56e0\u3092\u63a2\u308b\u306e\u304c\u52b9\u7387\u7684\u3067\u3059\u3002<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3067\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u6d88\u3048\u3066\u3044\u308b<\/h3>\n\n\n\n<p><span class=\"swl-marker mark_yellow\">\u30b5\u30a4\u30c8\u5185\u306e<span class=\"fw-bold\">\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u8a2d\u5b9a\u304c\u539f\u56e0\u3067\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u8a08\u6e2c\u3067\u304d\u3066\u3044\u306a\u3044<\/span>\u53ef\u80fd\u6027\u3082\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001http\u306eURL\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u969b\u306b\u3001\u81ea\u52d5\u7684\u306bhttps\u306eURL\u3078\u8ee2\u9001\u3059\u308b\u8a2d\u5b9a\u306b\u306a\u3063\u3066\u3044\u308b\u30b5\u30a4\u30c8\u306f\u591a\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u8ee2\u9001\u51e6\u7406\u306e\u969b\u306b\u3001\u30b5\u30fc\u30d0\u30fc\u306e\u8a2d\u5b9a\u304c\u9069\u5207\u3067\u306a\u3044\u3068\u3001URL\u306b\u4ed8\u4e0e\u3055\u308c\u3066\u3044\u305f\u30d1\u30e9\u30e1\u30fc\u30bf\u60c5\u5831\u304c\u5931\u308f\u308c\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5b9f\u969b\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304d\u306eURL\u3092\u30d6\u30e9\u30a6\u30b6\u306e\u30a2\u30c9\u30ec\u30b9\u30d0\u30fc\u306b\u5165\u529b\u3057\u3001\u6700\u7d42\u7684\u306b\u8868\u793a\u3055\u308c\u305f\u30da\u30fc\u30b8\u306eURL\u3092\u78ba\u8a8d\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n<div class=\"swell-block-balloon\"><div class=\"c-balloon -bln-left\" data-col=\"gray\"><div class=\"c-balloon__icon -circle\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.extage-marketing.co.jp\/web-school\/wp-content\/uploads\/2023\/09\/takuma-150x150.jpg\" alt=\"\" class=\"c-balloon__iconImg\" width=\"80px\" height=\"80px\"><span class=\"c-balloon__iconName\">\u798f\u7530\u5353\u99ac<\/span><\/div><div class=\"c-balloon__body -speaking -border-on\"><div class=\"c-balloon__text\">\n<p>\u3082\u3057\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u6d88\u3048\u3066\u3044\u308b\u5834\u5408\u3001\u30b5\u30fc\u30d0\u30fc\u7ba1\u7406\u8005\u3084\u958b\u767a\u62c5\u5f53\u8005\u306b\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u8a2d\u5b9a\u306e\u898b\u76f4\u3057\u3092\u4f9d\u983c\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<span class=\"c-balloon__shapes\"><span class=\"c-balloon__before\"><\/span><span class=\"c-balloon__after\"><\/span><\/span><\/div><\/div><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">\u30ad\u30e3\u30c3\u30b7\u30e5\u3084\u30d6\u30e9\u30a6\u30b6\u8a2d\u5b9a\u3067\u30c7\u30fc\u30bf\u304c\u53cd\u6620\u3055\u308c\u306a\u3044<\/h3>\n\n\n\n<p>\u81ea\u5206\u81ea\u8eab\u3067\u30c6\u30b9\u30c8\u30a2\u30af\u30bb\u30b9\u3057\u305f\u969b\u306b\u30c7\u30fc\u30bf\u304c\u53cd\u6620\u3055\u308c\u306a\u3044\u5834\u5408\u3001\u30d6\u30e9\u30a6\u30b6\u306e\u30ad\u30e3\u30c3\u30b7\u30e5\u304c\u5f71\u97ff\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><span class=\"swl-marker mark_yellow\">\u5ff5\u306e\u305f\u3081\u3001<span class=\"fw-bold\">\u30d6\u30e9\u30a6\u30b6\u306e\u30b7\u30fc\u30af\u30ec\u30c3\u30c8\u30e2\u30fc\u30c9\u3092\u4f7f\u3063\u3066\u3001\u307e\u3063\u3055\u3089\u306a\u72b6\u614b\u3067\u518d\u5ea6\u30a2\u30af\u30bb\u30b9\u3092\u8a66\u3059<\/span>\u306e\u304c\u6709\u52b9\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-small_ttl\"><div class=\"cap_box_ttl\"><span>\u30b7\u30fc\u30af\u30ec\u30c3\u30c8\u30e2\u30fc\u30c9\u3068\u306f<\/span><\/div><div class=\"cap_box_content\">\n<p>\u691c\u7d22\u30fb\u95b2\u89a7\u5c65\u6b74\u3084\u30d5\u30a9\u30fc\u30e0\u306e\u5165\u529b\u30c7\u30fc\u30bf\u306a\u3069\u3092\u7aef\u672b\u306b\u4fdd\u5b58\u305b\u305a\u3001\u30a6\u30a3\u30f3\u30c9\u30a6\u3092\u9589\u3058\u305f\u969b\u306b\u81ea\u52d5\u3067\u6d88\u53bb\u3059\u308b\u6a5f\u80fd\u306e\u3053\u3068\u3002<\/p>\n<\/div><\/div>\n\n\n\n<p>\u30b7\u30fc\u30af\u30ec\u30c3\u30c8\u30e2\u30fc\u30c9\u3067\u306f\u30ad\u30e3\u30c3\u30b7\u30e5\u3084Cookie\u306e\u5f71\u97ff\u3092\u53d7\u3051\u305a\u306b\u30c6\u30b9\u30c8\u3067\u304d\u308b\u305f\u3081\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u6b63\u3057\u304f\u6a5f\u80fd\u3057\u3066\u3044\u308b\u304b\u3092\u6b63\u78ba\u306b\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u65bd\u7b56\u5225UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\u4f8b<\/h2>\n\n\n\n<p>\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u306e\u66f8\u304d\u65b9\u304c\u308f\u304b\u3063\u3066\u3082\u3001\u5177\u4f53\u7684\u306a\u65bd\u7b56\u306b\u6d3b\u304b\u305b\u306a\u3051\u308c\u3070\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u65bd\u7b56\u5225\u306eUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u306e\u8a2d\u5b9a\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u65bd\u7b56<\/th><th>URL<\/th><\/tr><\/thead><tbody><tr><td>\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3<\/td><td>utm_source=newsletter<br>utm_medium=email<br>utm_campaign=202501_newyear_sale<br>utm_content=header_button<\/td><\/tr><tr><td>X\uff08\u65e7Twitter\uff09<\/td><td>utm_source=twitter&amp;<br>utm_medium=social&amp;<br>utm_campaign=product_launch<\/td><\/tr><tr><td>Instagram<\/td><td>utm_source=instagram&amp;<br>utm_medium=social&amp;<br>utm_campaign=product_launch<\/td><\/tr><tr><td>Facebook<\/td><td>utm_source=facebook&amp;<br>utm_medium=social&amp;<br>utm_campaign=product_launch<\/td><\/tr><tr><td>Instagram\u5e83\u544a<\/td><td>utm_source=instagram&amp;<br>utm_medium=paid_social&amp;<br>utm_campaign=202501_ad<\/td><\/tr><tr><td>Facebook\u5e83\u544a<\/td><td>utm_source=facebook&amp;<br>utm_medium=paid_social&amp;<br>utm_campaign=202501_ad<\/td><\/tr><tr><td>QR\u30b3\u30fc\u30c9<\/td><td>utm_source=qrcode<br>utm_medium=offline<br>utm_campaign=flyer_202501<br>utm_content=store_shibuya<\/td><\/tr><tr><td>\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9<\/td><td>utm_source=prtimes<br>utm_medium=referral<br>utm_campaign=new_service_release<\/td><\/tr><tr><td>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u65bd\u7b56<\/td><td>utm_source=influencer_tanaka<br>utm_medium=social<br>utm_campaign=ambassador_202501<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u4e0a\u8a18\u306e\u8868\u3092\u53c2\u8003\u306b\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3092\u4ed8\u4e0e\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n\n\n\n<div class=\"swell-block-faq\" data-q=\"fill-custom\" data-a=\"fill-main\">\n<div class=\"swell-block-faq__item\"><h3 class=\"faq_q\">QR\u30b3\u30fc\u30c9\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u3064\u3051\u308b\u3068\u8aad\u307f\u53d6\u308c\u306a\u304f\u306a\u308b\uff1f<\/h3><div class=\"faq_a\">\n<p><span class=\"swl-marker mark_yellow\">\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\u3057\u305f\u9577\u3044URL\u3067QR\u30b3\u30fc\u30c9\u3092\u751f\u6210\u3059\u308b\u3068\u3001<span class=\"fw-bold\">\u8aad\u307f\u53d6\u308a\u7cbe\u5ea6\u304c\u4f4e\u4e0b\u3059\u308b\u53ef\u80fd\u6027<\/span>\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p>QR\u30b3\u30fc\u30c9\u306f\u3001\u60c5\u5831\u91cf\u304c\u591a\u304f\u306a\u308b\u307b\u3069\u30c9\u30c3\u30c8\u306e\u6a21\u69d8\u304c\u7d30\u304b\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u3088\u3063\u3066URL\u304c\u9577\u304f\u306a\u308b\u3068\u3001\u305d\u306e\u5206QR\u30b3\u30fc\u30c9\u306e\u6a21\u69d8\u3082\u8907\u96d1\u306b\u306a\u308a\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u30ab\u30e1\u30e9\u306a\u3069\u3067\u8aad\u307f\u53d6\u308a\u306b\u304f\u304f\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u554f\u984c\u3092\u9632\u3050\u306b\u306f\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304d\u306eURL\u3092\u4e00\u5ea6URL\u77ed\u7e2e\u30b5\u30fc\u30d3\u30b9\u3067\u77ed\u304f\u3057\u3066\u304b\u3089QR\u30b3\u30fc\u30c9\u3092\u751f\u6210\u3059\u308b\u304b\u3001QR\u30b3\u30fc\u30c9\u81ea\u4f53\u306e\u5370\u5237\u30b5\u30a4\u30ba\u3092\u5927\u304d\u304f\u3059\u308b\u306a\u3069\u306e\u5de5\u592b\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"swell-block-faq__item\"><h3 class=\"faq_q\">\u77ed\u7e2eURL\u3092\u4f7f\u3063\u3066\u3082\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u8a08\u6e2c\u3055\u308c\u308b\uff1f<\/h3><div class=\"faq_a\">\n<p><span class=\"fw-bold\"><span class=\"swl-marker mark_yellow\">\u307b\u3068\u3093\u3069\u306eURL\u77ed\u7e2e\u30b5\u30fc\u30d3\u30b9\u306f\u554f\u984c\u306a\u304f\u5229\u7528\u3067\u304d\u307e\u3059\u3002<\/span><\/span><\/p>\n\n\n\n<p>Bitly\u306a\u3069\u306e\u4e3b\u8981\u306aURL\u77ed\u7e2e\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u77ed\u7e2e\u524d\u306eURL\u306b\u542b\u307e\u308c\u308bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u60c5\u5831\u3092\u6b63\u3057\u304f\u5f15\u304d\u7d99\u3050\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u3051\u305f\u9577\u3044URL\u3092\u77ed\u7e2e\u3057\u3066\u3082\u3001\u554f\u984c\u306a\u304fGA4\u3067\u8a08\u6e2c\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u30b5\u30fc\u30d3\u30b9\u306b\u3088\u3063\u3066\u306f\u8a2d\u5b9a\u304c\u5fc5\u8981\u306a\u5834\u5408\u3084\u3001\u307e\u308c\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u306a\u3044\u30b1\u30fc\u30b9\u3082\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u5ff5\u306e\u305f\u3081\u3001\u77ed\u7e2eURL\u3092\u4f5c\u6210\u3057\u305f\u5f8c\u306f\u3001\u5b9f\u969b\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u6d88\u3048\u3066\u3044\u306a\u3044\u304b\u3092\u78ba\u8a8d\u3057\u3066\u304a\u304f\u3068\u5b89\u5fc3\u3067\u3059\u3002<\/p>\n<\/div><\/div>\n\n\n\n<div 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